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Waves is a high-end and luxury collection to feature in London’s pioneering Dover Street Market. Designed for creative individuals, this autumn/winter womenswear collection slows life down to match the dreary pace of winter. Inspired by themes within Virginia Woolf’s novel The Waves, this collection looks at the desire for order and meaning within life and in particular the glimpses of meaning and reality amongst a monotonous routine, or the “Fin in a Waste of Waters”. The fin breaking the surface comes to symbolize the way meaning and reality can break the surface of life with no warning; that life follows no set beginning, middle and end.
To reflect this idea of life merging and loosing meaning, garments do not follow a body shape and pay no attention to waistlines or conventional structure. Instead, garments feature drape within straight silhouettes alongside a muted colour palette. Breaking through the uniformity and lack of structure, details of deconstructed tailoring inspired by traditional work wear represent the fin in the water, or finding and loosing meaning in life.
This collection aims to have a ‘one size fits most’ policy to break common conception and to fit the monotony of the story. Garments are adjustable in their wear with alterable ties and wraps to appeal to the creative customer, as well as an interruption to the repetitiousness of everyone looking the same - despite wearing that same garments.
Waves targets 25-35 year old innovative women in well paid jobs that aim to push their style in experimental new ways.


