Diffused for H&M from the Shutting the Window collection, this lineup targets a 13-18 year old girl with a strong personal style. Taking themes, such as the ethical message from Shutting the Window, this collaboration aims to fit within H&M’s Conscious collection with use of all British-made fabrics.

Specifically focusing on a child’s world of make-believe through story telling and play, these bold garments are unrestricted and lighthearted. Taking tales told by nursery children, a collection filled with happy endings keeps teenagers young enough to enjoy the curiosities of childhood in a fast growing world. Mimicking dress-up play, tutu skirts and frills make fashion amusing for a younger audience.

Looking further into the exploratory and free side to this story, a bold colour palette is produced and silhouettes take on expressive volume. Hand drawn repeat prints derived from Shutting the Window’s scribble pattern evoke a carefree naivety perfect for this target market. In keeping with AW17/18, cosy knit and fake leather shield girls from harsh weather, while metallic rose-gold, block colours and exaggerated sleeves bring fun back into the chore of dressing up warm.